Andrew Dymski Builder Package – Agency Framework Masterclass

Andrew Dymski Builder Package – Agency Framework Masterclass

Course Overview:

Module 1: Overview of Included Templates
-Worksheet to Use Alongside the Course
-Walkthrough of Additional Worksheets & Resources

Module 2: Outlining Your Agency Framework
– You Don’t Need Another Project Management Tool
– Create Your Client Journey
– Break Your Services into Deliverables
– Think in 12-Week Periods
– Build Your Agency Playbook

– This is a Team Effort

Module 3: Crafting Your Agency Framework
– Agency Vision-Casting
– Uniting the Core Team
-Finding an Agency Focus
– Setting Agency Goals
– Breaking 1-Year Goals into Rocks
– Team Roles and Job Descriptions

Module 4: Visualizing the Client Journey

-Crafting the Client Journey
-Three Real World Examples of a Visualized Customer Journey
-How a Visualized Client Journey Can Help Agency Operations with process Documentation
Module 5: Inbound GamePlan: Leading the Client Journey with a Low-Commitment Discovery Project
-How to Close Bigger Retainers by leading with a Low-Commitment Discovery Project

– Inbound GamePlan: The GamePlan Discovery Meeting
-Inbound GamePlan: The Persona Discovery Meeting
-Inbound GamePlan: Research the Competition
– Inbound GamePlan: Outline Persona-Centric Funnels
– Inbound GamePlan: Outlining Awareness Stage Inbound Campaigns that Drive Traffic into Persona-Centric Funnels

Module 6: Tools to Help Track Your Progress Toward Agency Goals
-How to Run an Organizational Checkup Every 6 Months

-How to Use an Agency Scorecard to Track Your Performance
-How a Level-10 Meeting Can help keep Your Agency and Client Meetings on Track

Module 7: Getting Things Organized in DoInbound
-Tracking Progress on Leadership Rocks
– Running Weekly Level-10 Meetings Inside DoInbound
– Organizing Internal Operations Tasks Inside DoInbound
-Managing a Quarterly Inbound Content-Based Campaign in DoInbound
-How to Run an Agile Inbound Campaign in DoInbound
-How to Manage a Website Project (or Any Other Project) in DoInbound

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